Led the creation of Pluto Wellness app’s brand identity and storytelling, crafting a cohesive narrative that reflects the brand’s core values of self-care and well-being in a way that feels interactive, relatable, and deeply engaging.
Role
Industry
Duration
Outcome
The brand’s story focuses on making self-care feel like a natural part of everyday life, not a chore.
Impact
Shaping the Brand Story Through User Personas -> Identified user personas to craft relatable scenarios and prompts, ensuring the app’s narrative feels personal and addresses real wellness challenges.
Designing Visuals That Reinforce the Narrative → Created visuals that reflect users’ progress, turning each interaction into a chapter of their wellness journey, making abstract goals feel tangible and rewarding.
A sneak peak of the final outcome….
Background
Pluto Wellness was built to solve a key challenge: how to make wellness feel approachable, human, and motivating in a digital space. The brand’s story focuses on making self-care feel like a natural part of everyday life, not a chore.
Design Strategy
From the moment users open the app, they’re guided through an experience that feels supportive and personal—turning wellness from a task into a lifestyle. Through a relatable narrative, friendly voice, and playful visuals, Pluto Wellness invites users to connect emotionally with their wellness journey.
