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Led the creation of Pluto Wellness app’s brand identity and storytelling

Product Designer

3 Months

Figma, Adobe Creative Suite

Overview

Led the creation of Pluto Wellness app’s brand identity and storytelling, crafting a cohesive narrative that reflects the brand’s core values of self-care and well-being in a way that feels interactive, relatable, and deeply engaging.

Outcome

The brand’s story focuses on making self-care feel like a natural part of everyday life, not a chore.

The brand’s story focuses on making self-care feel like a natural part of everyday life, not a chore.

The brand’s story focuses on making self-care feel like a natural part of everyday life, not a chore.

A secure system that cuts the back-and-forth, speeds up processing, and gives users full visibility—no more guesswork.

Impact

Shaping the Brand Story Through User Personas → Identified user personas to craft relatable scenarios and prompts, ensuring the app’s narrative feels personal and addresses real wellness challenges.

01 Streamline Workflow -> Users spend less time searching for information and more time taking action.

Designing Visuals That Reinforce the Narrative → Created visuals that reflect users’ progress, turning each interaction into a chapter of their wellness journey, making abstract goals feel tangible and rewarding.

Background

Pluto Wellness was built to solve a key challenge: how to make wellness feel approachable, human, and motivating in a digital space. The brand’s story focuses on making self-care feel like a natural part of everyday life, not a chore.

Pluto Wellness was built to solve a key challenge: how to make wellness feel approachable, human, and motivating in a digital space. The brand’s story focuses on making self-care feel like a natural part of everyday life, not a chore.

Pluto Wellness was built to solve a key challenge: how to make wellness feel approachable, human, and motivating in a digital space. The brand’s story focuses on making self-care feel like a natural part of everyday life, not a chore.

Design Strategy

From the moment users open the app, they’re guided through an experience that feels supportive and personal—turning wellness from a task into a lifestyle. Through a relatable narrative, friendly voice, and playful visuals, Pluto Wellness invites users to connect emotionally with their wellness journey.

📮

Let’s connect the pixels! ◡̈

I’m always up for thoughtful conversations—aboutmy creative acumen, project management skills, community-driven mindset or anything in between. Don't be shy! Can't wait to see you in my inbox!

Let's Connect!

📮

Let’s connect the pixels! ◡̈

I’m always up for thoughtful conversations—aboutmy creative acumen, project management skills, community-driven mindset or anything in between. Don't be shy! Can't wait to see you in my inbox!

Let's Connect!

📮

Let’s connect the pixels! ◡̈

I’m always up for thoughtful conversations—aboutmy creative acumen, project management skills, community-driven mindset or anything in between. Don't be shy! Can't wait to see you in my inbox!

Let's Connect!