Nice to e-meet you!
I’m Felicia Sugiarta; an Interaction Designer with a background in UI/UX, gamification, and immersive storytelling.  I turn complex ideas into playful, human-centered solutions that connect people and technology in meaningful ways.
Selected Projects
A centralized, intuitive platform
->
Microsoft Teams WidgetHub | Product Designer
Designing a story-driven user experience
->
PLUTO Wellness | Product Design Lead, Brand Story-telling
Streamline passport extension services
->
Consulate General of Indonesia | Product Designer
Find the right medicine across borders
->
Sama | Mobile application
Game to reduce kids' picky eating habits
->
Foodventure Land | Interactive projection game
My Design Philosophy
☝️✨ Drag each card to dive deeper into my design approach...
Ultimately, I design experiences that fit seamlessly into everyday life, enhancing how people interact with technology.
4/4
I strive to create more than just beautiful interfaces; I aim to humanize products, making them feel approachable and relatable.
3/4
I enjoy connecting two different worlds—the stories users say they need and what they truly need, uncovered through data.
2/4
For me, effective user experience goes beyond usability; it’s about tapping into people's subconscious needs.
1/4
I value collaboration. I believe it creates an unbreakable combination so...
Let's Connect! ->