Hey, I’m Felicia, a Product-minded creative with a strong foundation in marketing and analytics, known for building experience and solutions that matters.


I thrive on making tech more human—turning complexity into clarity, building systems that make sense, and designing experiences that feel effortless. Thoughtful, intentional, and always asking: How does this shape the way people experience the world?


With over 5 years of experience in product design and marketing, I go beyond what users say they need—I dig into the data to uncover what they truly do. I'm here to help make your next project not just functional, but genuinely memorable.

GeoComply

Digital Visual + Experience Designer

05/21 — NOW

Consulate General of Indonesia in Canada

Digital Product Designer

12/23 — 12/24

MyFO Tech

UI/UX Designer

06/23 — 11/23

Emily Carr University

Teaching Assistant, Publication

01/21 — 05/23

Viamo

Product Design Intern

05/21 — 08/21

GeoComply

Digital Visual + Experience Designer

05/21 — NOW

Consulate of indonesia

Digital Product Designer

12/23 — 12/24

MyFO Tech

UI/UX Designer

06/23 — 11/23

Emily Carr University

Teaching Assistant, Publication

01/21 — 05/23

Viamo

Product Design Intern

05/21 — 08/21

GeoComply

Digital Visual + Experience Designer

05/21 — NOW

Consulate General of Indonesia in Canada

Digital Product Designer

12/23 — 12/24

MyFO Tech

UI/UX Designer

06/23 — 11/23

Emily Carr University

Teaching Assistant, Publication

01/21 — 05/23

Viamo

Product Design Intern

05/21 — 08/21

Beyond experienced in leading cross-functional projects and bridging business needs with user insights and technical feasibility, I am recognized through awards for data-driven thinking and strategy.

Best Product Strategy

GeoComply

2025

1st Place

Design Professionals in Canada

2023

Best Collaborative Project

The Show ECUAD

2023

Scholarship Awards

ECUAD

2019—2023

KABAM's Best UI/UX Design

NwHacks

2021

Best Product Strategy

GeoComply

2025

1st Place

UX Design Hack Canada

2023

Best Collaborative Project

The Show ECUAD

2023

Scholarship Awards

ECUAD

2019—2023

KABAM's Best UI/UX Design

NwHacks

2021

Best Product Strategy

GeoComply

2025

1st Place

Design Professionals in Canada

2023

Best Collaborative Project

The Show ECUAD

2023

Scholarship Awards

ECUAD

2019—2023

KABAM's Best UI/UX Design

NwHacks

2021

Spotlights of 2025

Education

Currently pursuing Data Analysis Certification

I'm expanding my design toolkit with data analysis—sharpening my ability to uncover insights, spot patterns, and make more informed, user-centered decisions.

Education

Currently pursuing Data Analysis Certification

I'm expanding my design toolkit with data analysis—sharpening my ability to uncover insights, spot patterns, and make more informed, user-centered decisions.

Education

Currently pursuing Data Analysis Certification

I'm expanding my design toolkit with data analysis—sharpening my ability to uncover insights, spot patterns, and make more informed, user-centered decisions.

Business

Launched a podcast reaching listeners across 7+ countries

I created and produced a podcast sharing stories about studying abroad, growing it into a platform that connects Indonesian students across 7 countries.

Business

Launched a podcast reaching listeners across 7+ countries

I created and produced a podcast sharing stories about studying abroad, growing it into a platform that connects Indonesian students across 7 countries.

Business

Launched a podcast reaching listeners across 7+ countries

I created and produced a podcast sharing stories about studying abroad, growing it into a platform that connects Indonesian students across 7 countries.

Volunteering

Mentored aspiring designers at a local non-profit

I volunteered as a mentor to support emerging designers—offering guidance on portfolios, design thinking, and navigating the early stages of their careers.

Volunteering

Mentored aspiring designers at a local non-profit

I volunteered as a mentor to support emerging designers—offering guidance on portfolios, design thinking, and navigating the early stages of their careers.

Volunteering

Mentored aspiring designers at a local non-profit

I volunteered as a mentor to support emerging designers—offering guidance on portfolios, design thinking, and navigating the early stages of their careers.

📮

Let’s connect the pixels! ◡̈

I’m always up for thoughtful conversations—aboutmy creative acumen, project management skills, community-driven mindset or anything in between. Don't be shy! Can't wait to see you in my inbox!

📮

Let’s connect the pixels! ◡̈

I’m always up for thoughtful conversations—aboutmy creative acumen, project management skills, community-driven mindset or anything in between. Don't be shy! Can't wait to see you in my inbox!

📮

Let’s connect the pixels! ◡̈

I’m always up for thoughtful conversations—aboutmy creative acumen, project management skills, community-driven mindset or anything in between. Don't be shy! Can't wait to see you in my inbox!