Hey, I’m Felicia, a Conceptual Thinker that leverage insights in user psychology and aesthetics.

I thrive on making tech more human—turning complexity into clarity, building systems that make sense, and designing experiences that feel effortless. Thoughtful, intentional, and always asking: How does this shape the way people experience the world?

With over 4 years of experience in product design and marketing, I go beyond what users say they need—I dig into the data to uncover what they truly do. I'm here to help make your next project not just functional, but genuinely memorable.