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Who I am
Hey, I’m Felicia, a Product-minded creative with a strong foundation in marketing and analytics, known for building experience and solutions that matters.
I thrive on making tech more human—turning complexity into clarity, building systems that make sense, and designing experiences that feel effortless. Thoughtful, intentional, and always asking: How does this shape the way people experience the world?
With over 5 years of experience in product design and marketing, I go beyond what users say they need—I dig into the data to uncover what they truly do. I'm here to help make your next project not just functional, but genuinely memorable.
Beyond experienced in leading cross-functional projects and bridging business needs with user insights and technical feasibility, I am recognized through awards for data-driven thinking and strategy.
Spotlights of 2025